Google Ad Words

Nowadays, for many people ‘find something out’ and ‘google it’ are synonymous. Want to know the age of Kanye West? Ask Google. Want to know the best way to get rid of chewing gum from a child’s hair? Google it. Want to find out if Kanye West ever had chewing gum get stuck in his hair as a child? Yep, you Google it. Fine, there are other search engines out there, but the behemoth that is Google eclipses them all. So for charities looking to raise their profile online, Google will be one of their first ports of call. The problem is, given its astounding popularity advertising with Google can be expensive – prohibitively so if you’re a small charity with a very limited advertising budget. That’s where Google Ad Grants comes in. It’s an initiative designed to help non-profits enjoy access to Google advertising without the hefty price tag attached. Recently, our friends over at mySociety put together a presentation of how it all works for some of our grantees in the civic tech space. But it’s relevant to a wide range of groups and we thought it would be good to explain a little more about it. It should really be read in conjunction with the excellent documentation they put together for the Alaveteli site, as most of the info there can be applied to other kinds of civic tech initiatives. If you want to raise your profile and are looking at ways of doing it, Ad Words might be one of your first stops…