Want a tough job? Make parliament interesting

Back in November, we announced that we had awarded a grant to Livity Africa towards the costs of their young parliamentary reporter programme in South Africa. The job of these young reporters was to report on what was happening in the South African Parliament in an accessible, interesting and accurate way. This handy infographic shows how they got on:

LFP_Infographic ( final copy ) (1)-page-001

Over the course of the grant, Livity conducted Twitterviews with leading politicians, while all content was produced by 18-25 year olds. YouTube content reached over half a million people, while in-person debates complimented the digital engagement work. At Indigo we’re big fans of a blended approach like this – combining digital and offline work offers great opportunities to engage different sections of the target audience in ways that work for them. Livity’s work isn’t about a one-size-fits-all approach, but instead emphasises flexibility and w arrange of engagement techniques.