Many of Indigo’s grantees in South Africa face similar problems and issues. That’s why we have awarded a grant of £10,000 to the Open Democracy Advice Centre there to work with some of our grantees to improve their skills and expertise. In particular, grantees that build digital products often fail to attract as many users as they had initially anticipated. This is not necessarily a reflection on the quality of their product – merely that they lack the skills or time to be able to market and promote it effectively. Through a series of collaborative workshops, ODAC will work in conjunction with a group of Indigo grantees to train on issues such as social media marketing, evaluation, PR training and website management and promotion. It’s hoped that through these activities, the participating organisations will have the skills and tools necessary to improve their digital presence and reach a wider audience.
Training Grant Awarded to ODAC
Awarded on 28 Jul 2014
Open Democracy Advice Centre
Information and Communication Technology, Support to local and regional NGOs
Grant amount £10,000.00